Back with ACO at Ecobuild for 2016, this year the theme was ‘Detail’: to avoid unnecessary information and show only what’s important.

Photographer Rupert Vandervell was commissioned to shoot sites around London where ACO products had been used, his high-contrast images with their clean lines and strong geometric shapes fitted in with the theme where your eye is taken straight to the detail without distraction. These large format images covered the walls of the stand.

For the products, stark, close-up images were used to highlight their key features; looking closely at the real thing gave the detail of those features.

© Push Creative