All projects start with ideas, thoughts, theories.
We like to get every idea down as quickly as possible, regardless of how unlikely a solution it may seem at the time, any of these could spark the answer to the brief further down the line.
Everything should be checked, tested, tweaked, refined. Input from all sides will give the chosen idea a better chance of success.
Always give your opinion, because we will always give ours.
Is everybody happy? Is everybody ready?
That’s when the solution gets put into action across every platform.